The Beer Italia
*** Please note that due to the strangeness that is 2020, there will be no running of the Beer Italia this year. The inaugural running will now take place between the 19th and 27th June 2021 - feel free to come and join us on the drive. ***
All hail our next big thing - The Beer Italia.
Following the postponement of the 2020 event, the inaugural running of the Beer Italia is now due to take place between the 19th and 27th June 2021. The route covers around 2,200 miles across Europe and the entry fee is £1,350 for two people sharing a car and travelling from the UK, with a £100 reduction to those forgoing the channel crossing and instead joining us on the continent.
So, what's the thinking behind this latest trip? Well, from our humble beginnings driving a TVR clean across the globe, we're now several years into this whole Pub2Pub Adventures, erm, adventure. It's been quite the buzz so far, with our organised road trips roaming far and wide across Europe, seeking out the finest quirky destinations, the best driving roads and the most spiffing hostelries in which to enjoy a post-hoon pint. We've taken people everywhere from the Spanish Pyrenees to the far side of Germany, and from the Mediterranean coast to a mountain named 'Wank'. But there's one place we haven't run a trip to yet.
As car enthusiasts this troubles us, because we've heard some rumours that the good folk of northern Italy may have made a notable horseless carriage or two in their time, so we figured we'd check it out and see whether the rumours are true. And with this being a Pub2Pub trip, you can expect some randomness along the way.
Randomness like a night in the best wine-tasting town in France, followed by a morning exploring a chateau which for no apparent reason just happens to have a collection of around 80 old jet fighter planes in its grounds. Or like the Rolls Royce collection we'll be visiting, which is unfathomably tucked away amid the more obscure hills of rural Austria. Then there are the driving roads, which take in the some of the best tarmac the Alps have to offer, including the legendary Stelvio pass and the Col d'Iseran. There's the scenery, which ranges from Chamonix's magnificent mountain-scape and Turin's iconic sights, to the shores of Lake Garda. And rumour has it, there are a few more attractions of note at the trip's halfway point.
Attractions like the Ferrari and Lamborghini museums, the Maserati factory and even Pagani's little facility. And we'll be spending a few days visiting them all and grabbing a drink too, at the bars by the front gates which the workers frequent. And of course, this isn't the full story - we'll be making sure the trip has plenty of the attention to detail which has characterised our previous jaunts across the continent.
So that's the plan - a sporty jaunt to the supercar factories of Italy and back, taking in a smorgasbord of great roads, unlikely sights and awesome evening refreshment stops. Just remember, in that country, they drive on the wrong side of the road...
The price covers channel crossings, accommodation, trip paraphernalia, vignettes and entry to museums for two people sharing a car - if you'd like any further information on the 2021 trip or are tempted to join the fun, fire an email across to and we'll be happy to help.
Trust us, we're going to make the Beer Italia our best adventure yet - think the Eagle Rally, but with more pizza and Biera Moretti. hopefully we'll be seeing you on the road next year, and until then, ciao!